Businesses need to move in two directions in order to be profitable :
- The first approach is to increase sales & profits
- The second approach reduces costs & increases profits
Either way, we end up with savings, but how different our profit margins are from competitors depends exactly on the technological level and the automated business processes.
Consider an organization that has not focused enough on its own infrastructure in the sales department and has started advertising, marketing, selling & attracting new customers & gaining customers!
At this time, the business will have problems because it can't do the process of responding to new customers properly, and on the other hand, if new customers are very attractive to him, he will forget his old customer & cause their dissatisfaction.
The best way is for the organization to develop both the path and the approach at the same time. However, in my opinion, the priority is with the infrastructure, and of course, sometimes managers forget the second option due to inaccuracy and financial inability, and turn to the first option.
Why should we have a sales process? How does automating the sales process help us?
When we have a sales process, that is, from the moment the lead (potential customer) enters the business, we can simply follow up and our customer is not lost.
Here are some customer inputs :
- Phone call
- social networks
- And other ...
The customer announces his presence, suppose we don't have a process for the customer to visit the website, that is, when the customer visits the website, we don't send him any communication to express his request or interest. So we practically didn't use this opportunity. Conversely, if we have an application registration form and the customer enters your website even when your business is closed and fills out a demo or information application form, you or your sales team experts will contact the customer as soon as possible and You drive the sales process.
This problem exists in all the above cases and methods, in which case the best way is to use the CRM system, which connects all inputs from different methods of site, application, contact, etc. to a sales process.
When your sales process is systematic and you can follow it digitally and the customer calls, nothing is lost and your sales experts easily and with knowledge of the customer and of course according to the sales process of your service and product to the customer. Vendors, with the help of CRM system, you can have accurate statistics of your customers' inputs.
Which communication channel do we sell the most?
What is the share of all sales in our industry in each of the sales methods?
What is our share of sales in that way?
How to develop and launch our sales methods?
By answering such questions, you can easily multiply your sales with a few simple techniques and analysis. Now suppose you know that telephone sales in your industry are 30% and you don't even have a simple VOIP or PBX system !!!
Dear ones, it's not easily possible to increase high sales without investing in infrastructure!
For the digital development of your organization, especially in the sales department, just fill out the form at the bottom of my consultation page.
Business systematization happens in all layers, business layers are divided into categories :
- Top business executives layer as strategic layer
- The middle managers layer of the business as the tactics layer
- Business operations managers layer as the operating layer
Managers, like other personnel, work from 8 hours every day. If we systematically optimize these 8 hours, for example, we will have a 20% increase in productivity, which will result in a high return on our business profits.
Suppose your top executives have to review a series of reports daily for decisions. In traditional systems, we do not have up-to-date and accurate reports, but if our organization is digital, our managers will have quick access to accurate information and will have more control over the business.
Compare traditional managers' time spent with digital managers
|Weekly & monthly sales report
||Usually the report is prepared with delay and a lot of time
||At the moment, the reports are ready & they only take the time and design the requested report by the digital development team.
||Down due to manpower error
||High due to accuracy and system controls
||Report hard & spend a lot of time and money for each turn
||A report is prepared and used forever
|Reliability and decision history
||It is possible to record feedback based on decisions made based on reports easily in the system
|Report production cost
||Very high and requires time for each report
||High initial cost but almost no cost in the long run
When we say business needs digital development, we mean that managers need to make smart decisions and work smart.
Digital development can be the difference between a high-profit business in one industry and another low-profit business in the same industry.
Is there a guarantee for our survival if we don't develop our business digitally and work intelligently?
Dear friends, today, global organizations and businesses are completely changing their software solutions in order for a software to prepare and present its managers' reports 10 seconds earlier? Do you know why? Because they spend once and benefit from it for years. Because if you do not act smartly today and do not save your business card, someone else will come and take your market share easily, and of course at lower costs.
If you have decided to digitally develop your business, come to my consulting page and fill out the form on that page, I will contact you soon.